Reality TV star looks unrecognizable as she storms the Gucci runway in a brunette wig with bangs

Paris Hilton looked unrecognizable as she stormed the catwalk at the star-studded GucciCore Fashion Show in New York City on Saturday night.

The reality TV star, 45, ditched her signature blonde hair for her runway stint, which showcased the Italian luxury brand’s ‘limited-edition collection dedicated to New York.’

Instead of blonde, Hilton wore a long brunette wig with a wispy, side-swept fringe.

She paired her new locks with a freshly spray-tanned complexion and her go-to full glam makeup.

Hilton modeled a silky yellow shirt dress with a pussy bow and a Gucci belt with the line’s iconic green and red stripes.

She also wore a black fur coat with a vibrant floral lining over one shoulder as she strutted past Kim Kardashian, Mariah Carey and Shawn Mendes in the front row.

Hilton’s Gucci look was completed with a red cube purse and slouchy black leather boots.

Hilton wasn’t the only famous face to walk in Saturday’s GucciCore Fashion Show.

Legendary supermodel Cindy Crawford looked much younger than her 60 years as she wowed the crowd in a strapless black feather gown.

Her brunette hair was styled voluminously and she enhanced her natural beauty with a soft glam makeup look.

Crawford looked totally in her element with the spotlight on her as the show’s star-studded audience looked on in awe.

NFL superstar Tom Brady made a surprise appearance.

The 48-year-old traded the football field for the catwalk as he did his best model strut in a black leather jacket and pants.

Like Hilton, Emily Ratajkowski also debuted a bold appearance change on the runway.

Instead of her natural dark brown eyes, the 34-year-old wore hazel-toned contact lenses – giving her a totally new look.

Ratajkowski strutted her stuff in a cropped black coat with a dramatic fur collar and knee-high black leather boots. 

Lisa Rinna’s nepo baby daughter Amelia Gray Hamlin flashed her enviable abs in a brown fur crop top during her runway stint.

The model, 24, also had on chic black pinstripe slacks and orange-tined shades.

Hamlin pouted her plumped up lips and walked with one hand on her hip.

Victoria’s Secret veteran Candice Swanepoel showed off her edgier side as she slipped her gym-honed figure into a red one-shoulder gown and black stilettos.

The runway maven, 37, framed her blue eyes with dramatic black eyeliner and she sculpted her already chiseled cheekbones with a heavy amount of bronzer.

The Guccicore: Gucci Cruise 2027 show was held outside in New York City’s iconic Times Square.

The collection, which is limited-edition, is ‘available exclusively at five select boutiques in the city following the GucciCore fashion show,’ according to the official website.

Kim Kardashian, Lindsay Lohan and Mariah Carey were just some of the notable guests in attendance on Saturday night.

Former Vogue editor-in-chief Anna Wintour was also on hand for the invite-only show.