Sales of rosé wine are booming as drinkers opt for the popular summer tipple – even in the colder months.
Celebrities such as Kylie Minogue and Brad Pitt boast their own rosé brands as Britons’ thirst for white and red varieties slides.
Volume sales this year climbed 3 per cent to 125m, the Wine and Spirit Trade Association said today.
Drinking to success: Celebrities such as Kylie Minogue (pictured) and Brad Pitt boast their own rosé brands as Britons’ thirst for white and red varieties slides
The drink – historically enjoyed as a summer treat – has seen higher sales over Christmas.
But the number of bottles of red wine sold in the UK fell 6 per cent last year.
White wine sales dipped by 4 per cent in 2025 compared to the previous year, too.
DIY INVESTING PLATFORMS
AJ Bell
AJ Bell
Easy investing and ready-made portfolios
Hargreaves Lansdown
Hargreaves Lansdown
Free fund dealing and investment ideas
interactive investor
interactive investor
Flat-fee investing from £4.99 per month
Freetrade
Freetrade
Investing Isa now free on basic plan
Trading 212
Trading 212
Free share dealing and no account fee
Affiliate links: If you take out a product This is Money may earn a commission. These deals are chosen by our editorial team, as we think they are worth highlighting. This does not affect our editorial independence.
