Shoppers go wild for unexpected Allen’s range from brand behind item sold every 30 seconds: ‘Stop this is my dream’

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If you’re one of the thousands of Aussies obsessed with Lanolips’ ultra-hydrating lip balms, and you love a good sweet treat, you’ll definitely want to get your hands on the brand’s latest release.

Partnering with the maker of Australia’s favourite lollies, Allen’s, Lanolips has just launched a limited edition range of four exclusive flavoured lip balms. 

Lanolips’ The Original 101 Ointment Multipurpose Superbalm has been described as ‘the holy grail’ for cracked lips and has gathered a cult following thanks to its intensely hydrating formula. 

Now, the cult buy has been given a sweet update and the result is almost good enough to eat, with four signature lip ointment flavours based on favourite Allen’s lollies: Red Frog, Strawberries and Cream, Pineapple and Peaches and Cream. 

Pairing the addictive scents of the beloved sweets with the popular, nourishing formula has proved to be an Irresistible combination for fans who cannot wait to get their hands on the new range.

When Lanolips unveiled the partnership of the two Aussie icons on social media, many followers couldn’t contain their excitement with one saying: ‘Never been more excited for a collab omg.’

Another wrote: ‘OMG combining two of my favourite things’

From the sweetness of strawberries and cream to tangy pineapple or the iconic hue that lends a tint to the Red Frog balm, fans can’t wait to get their hands on all four nostalgic flavours, available exclusively at Mecca and at Lanolips.  

‘Need all of them right nowwww!’ said one fan.

‘Obsessed already!! Get on my lips,’ said another.

The Lanolips brand is known for its 100 per cent natural balm, which contains ultra-pure grade Australian lanolin, often called ‘nature’s wonder moisturiser,’ which mimics the oils in human skin.

The products are so popular that one sells every 30 seconds and the brand counts Gigi Hadid and Emily Blunt among its celebrity fans. 

There’s also plenty of love for the brand from Australian creators and influencers, with Chloe Morello even calling herself ‘the world’s biggest Lanolips fan.’ 

At just $15 per tube, the new releases are set to be makeup bag staples, so if you want to get your hands on the sweet new flavours, you’ll need to move quickly as they are bound to sell out. 

You can buy the flavours individually or snap up the Lanolips x Allen’s Party set for just $35 from MECCA, which includes Strawberries and Cream, Pineapple and Peaches and Cream flavours. 

The Original Lanolips 101 Ointment Multipurpose Superbalm has racked up hundreds of five star reviews with many customers branding it a ‘holy grail’ product. 

Made without alcohol, parabens and sulphates, the non-sticky balms consist of a deeply nourishing formula to deliver intense hydration leaving your lips feeling their best all day. 

‘I always need this in hand. Best lip balm ever. Lasts on your lips for a long time and super hydrating. Never had cracked lips with this product or feel like you need to reapply frequently,’ said a customer.

Another wrote: ‘This product has lasted me THREE YEARS it works so well and hydrates my lips . SO MANY people have asked my why it is so good and I am about to run out and will definitely buy more!’

‘This is about the 8th time I’ve purchased this product. My ride or die lip balm. Stays on all night long, I recommend this product to everyone I know!’ said another. 

The deliciously sweet, limited edition tubes are on sale now for $15 each, exclusively at Mecca and Lanolips.com.au.