The move comes after last month’s decision, first reported by this masthead, to slash more than 500 jobs.
“These changes are largely driven by the ongoing reset of our Telstra Enterprise business, as well as improvements to the structure and processes of other teams across our organisation, to reduce complexity, create efficiencies and respond to changing customer needs,” a spokeswoman said at the time. She said the changes were not a result of AI adoption.
Last year, Telstra slashed 2800 jobs, a move Brady said at the time would save up to $350 million and help the telco stay competitive amid rising inflation and energy costs.
In May, Brady unveiled Telstra’s new five-year strategy, alongside price rises for most of the company’s mobile and internet plans of between $3 and $5 a month. Other telcos have lifted their prices by a similar level.
Telstra’s new strategy, dubbed “Connected Future 30”, emphasises an increased reliance on artificial intelligence processes and data centres amid what Brady described as “unrelenting” demand for data and connectivity. The strategy aims to lift returns from 8 to 10 per cent a year.
Telstra has a market share of about 41 per cent of the mobile market. Its shares are up 22 per cent so far in 2025.
More to come.
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