The ‘must-have’ $18 item from Kmart shoppers can’t get enough of: ‘OMG I’m running to grab these’

With a recently big dip in temperatures nationwide, a cosy new release from Kmart is sending shoppers into a frenzy.

Fans have been rushing in-store and online to snap up the retailer’s latest winter must-have in the form of a fleecy pyjama set that feels ‘super soft’ according to the rave online reviews.

Retailing for just $18 each, the Plush Fleece Top and Plush Fleece Pants are being hailed for their buttery-soft texture and elevated colourways.

It’s loungewear that feels like a warm hug without the high-end price tag.

And bonus for the taller girls (and guys), these are quite long in the leg according to multiple online comments.

‘So cosy and soft. True to size. They are quite long in length though,’ one reviewer said online.

The range comes in two wearable shades, a lilac and soft cream.

Made from ultra-soft fleece material, the long-sleeved top features a relaxed, slightly oversized fit with dropped shoulders and a cosy crew neckline, while the matching pants have an elasticated waistband and drawstring tie for maximum comfort.

As usual, Kmart has included these in their inclusive size range, with both pieces available in sizes 6 through to 22, ensuring everybody can indulge in a little winter luxury.

Fashion-obsessed Aussie mum Zoe Nation, posted a video of herself wearing the popular set.

‘Run to Kmart,’ she said. 

Her video has been viewed more than 300,000 times – with one shopper confirming: ‘Have them! And I can confirm so good.’

‘Comfortable and so cute I bought purple and white,’ another commented.

‘Omg I need,’ one shared. 

‘Running to grab these omg,’ another added.

Another item that has Kmart fans tripping over themselves is a newly released pair of high waisted white jeans – and they might even have Posh Spice herself doing a double take.

The retail giant’s $30 Wide Leg Pocket Jeans have a striking resemblance to Victoria Beckham’s cult-favourite (and extremely pricey) $800 Alina Wide Leg Jeans.

Right down to the tailored silhouette, oversized patch front pockets, flared bell-bottoms, and flattering high-waisted cut, this ‘dupe’ is most definitely note-worthy.

The Kmart jeans – described as the ‘perfect fit’ – were originally available in shades Black, Light Wash Blue, Mid Wash Blue, but have now newly launched in a neutral shade called ‘Ecru Denim’, mimicking Posh’s popular style almost exactly.

With the temperatures at an all-time low across the country, it’s no wonder Kmart have listened to the growing demand this winter with a pair of pants that flatter everyone.

Melbourne mum Zeljka Abaza, who regularly shares affordable fashion finds with her 28,000 Instagram followers, has posted a video of herself styling the ‘it’ jeans in the newly released Ecru Denim colour.

‘The must have jeans’, she captioned the video, showing how she effortlessly paired the bargain pair with a crisp blue shirt tied up to the neck, and cream boots for a chic, professional look.

The jeans, like Posh’s, are crafted from 100 per cent durable cotton perfect for a structured and more tailored look.

The resemblance is hard to deny, with Kmart’s version offering a near-identical look for less than four per cent of the price.

With their structured wide-leg cut, high-rise waist, and oversized patch pockets, they tick every box for comfort, style, and versatility as well as being flattering and forgiving for most body types.

The addition of the Ecru shade – a creamy, soft neutral tone – couldn’t have come at a better time. As Australians embrace pared-back tones and ‘quiet luxury’ dressing this winter, this shade is the perfect cool-weather alternative to stark white denim.

Dozens of reviews on Kmart’s website echo the same sentiment:

 ‘Great style, fit, colour. My favourite jeans,’ one raved.

‘These are outstanding cut and fit, good quality 100 per cent cotton rigid denim and they are amazing,’ another wrote.

‘The front pockets are great because they don’t add bulk to wider hips… I’m 170cm and these are long,’ another noted on the popular style.

‘They look so high end,’ one suggested.

While another added: ‘It can be hard to find the perfect white pair of jeans and these look amazing.’

With the video of Zeljka’s styling racking up tens of thousands of views, it’s no wonder stock is moving fast – with some revealing they have been struggling to get their hands on the jeans.

‘Out of stock everywhere… all colours,’ one said.

If you’re looking to elevate your winter wardrobe without blowing the budget, you might want to add these jeans to your cart before they sell out.