Madbouly: The state seeks to localize various industries locally with the participation of the private sector

Prime Minister Dr. Mostafa Madbouly confirmed that the state seeks during the current period for the industrial sector to cover the needs of the Egyptian market for all products, in addition to localizing various industries locally and deepening the industry, with the participation of the private sector, which the state is counting on during the current stage. As an essential partner in development projects.

This came during the inspection tour carried out by Dr. Mostafa Madbouly, today, Saturday, with a number of factories in the 10th of Ramadan City, accompanied by engineer Ahmed. Samir, Minister of Trade and Industry, and Hossam Haiba, CEO of the General Authority for Investment and Free Zones, began by visiting the Haier complex. Industrial Estate for Manufacturing Home Appliances.

Madbouly indicated his keenness to conduct inspection tours of many factories in various industrial zones, in order to advance work on these projects, and to learn closely about the challenges that may arise. facing investors, and working to solve it, out of the belief of the state and the government in the great role played by the industrial sector as one of the pillars of the national economy, and pushing it to lead the locomotive of development during the next stage.

The Chairman of the Council began The ministers toured the components of the Haier complex. During this time, he listened to an explanation from Engineer Ahmed El-Gendy, General Manager of the company, who pointed out that “Haier” International is a Chinese company founded in 1984, and it is the number one brand in the world for home appliances for 15 years in a row in terms of sales volume and market share according to the “Euromonitor” Foundation. Global, and has also received many international awards and certificates in the field of home appliance production.

Engineer Al-Jundi indicated that the company is located in more than From 200 countries around the world, serving more than 3 billion consumers, in addition to having 122 factories in 30 industrial complexes around the world, the company works to continuously develop its products, and therefore has allocated 10 research and development centers spread across various continents of the world.

The company director spoke about “Haier Egypt” Which was established in 2019, as a regional manufacturing and export center for the Middle East and Africa, and he said that at the beginning of 2022, and in coordination with the parent company in China, “Haier” developed… A huge investment plan to establish an integrated industrial complex in Egypt, based on the strategic relations between Egypt and China and the trade exchange agreements between them and all countries of the Middle East, Africa and Europe, as well as based on Egypt’s vision for sustainable development 2030.

During his tour of the industrial complex, the Prime Minister and his entourage learned about the company’s investment plan and the stages of project implementation from Engineer Ahmed El-Gendy, who explained that the total investments of the “Haier” complex Its value is 135 million dollars with direct foreign investment, and it is being built on an area of 200 thousand square meters. The complex will include 6 factories (in two phases), where the first phase includes 4 factories for the production of televisions, washing machines, air conditioners, and the industries that feed them, on an area of 70 thousand square meters in size. Producing one million units annually, 30% of which are for export, and 70% to cover the needs of the local market, so that the percentage of the local component is 60% in the beginning, and increases successively to reach 70% within two years, indicating that the trial operation and mass production of televisions and air conditioners for the project has been completed as of The first of this March.

Al-Jundi explained that the second phase includes the production of freezer and refrigerator factories and the industries that feed them, with investments amounting to $60 million, and a production volume of more than half a million units annually. Pointing out that the industrial complex also includes a factory for metal forming, plastic injection and paints, in order to control the quality of production inputs and ensure obtaining a high-quality final product at a reasonable price.

He pointed out that The company’s director pointed out that since the Prime Minister’s visit to the complex last November, and based on the government’s continued support, and the company’s obtaining the golden license among the first companies to obtain it, and in continuation of the ambitious plan set by the company, “Haier” has succeeded in In adding a new production line for central air conditioning devices, the company is also currently studying the possibility of investing in a complex to produce high-capacity central air conditioning devices with separate additional investments.

"The Soldier" During the inspection, the company needed to provide a plot of land to complete the second phase of the project, as the Prime Minister directed that the required land be provided immediately, and he also directed the concerned authorities to implement the company’s request for gas.

In this context, Al-Jundi thanked the government, the General Authority for Investment and Free Zones, the Ministry of Trade and Industry, and all concerned parties for the support they provided to implement the company’s project. He also thanked the Prime Minister for directing the removal of any obstacles or challenges to the operation of the project, which is what It was completed at a significant speed, which contributed to the launch of the project according to the operating schedule.

He stressed that the industrial complex will provide more than 3,000 job opportunities for Egyptian youth, and the company also aims to Triple the volume of production during the next five years, and achieve a business volume of $200 million within four years. The complex will also include a training center for manufacturing skills and the latest technological means, as a contribution from the company in providing the training required for workers to become trained at the highest level of skill for the labor market.

Madbouly continued his tour of the industrial complex by learning about the central air conditioning production lines scheduled to operate during next April, as well as the metal industries, in addition to the home air conditioning production line, and a production line. Televisions, and plastic production.

During the tour, the workers welcomed the Prime Minister, where he exchanged conversations with a number of the factory workers, and learned from them about the working conditions, accommodation, and salaries, praising the workers’ efforts in producing high-quality home appliances. And he wished them continued success.

One of the factory workers from Mansoura spoke about the experiences he gained working in one of the other companies, which qualified him to work in this international company. He also expressed his happiness at working in the project.< /p>

The Prime Minister praised the ambitious plans adopted by the company. In order to expand its investments, add new production lines that contribute to covering the needs of the local market, and work to reduce the import bill, which is what the state is seeking during the current stage with the participation of serious investors.

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