Middle East

"Arab Travel Market" Discusses the role of innovation and entrepreneurship in shaping the global tourism industry

Dubai, April 19 / WAM / The Arabian Travel Market 2024 exhibition announced that it will host an elite group of the most prominent decision-makers and global industry leaders to meet in the UAE, to discuss how entrepreneurship and innovation are reshaping the global tourism industry, during its 31st session, which will be held in the Dubai Centre. Global Trade during the period from 6 to 9 May next.

More than 200 speakers will participate in more than 50 sessions during the four-day event, as the Arabian Travel Market’s global stage will bring together leading experts from around the world to discuss some of the sector’s most pressing issues, including the growing role of artificial intelligence, The future of aviation, and how to stand in the luxury sector, retail tourism, and sustainable travel.

The leading exhibition in the Middle East for inbound and outbound travel and tourism professionals will be held under the slogan: “Empowering Innovation: Transforming the Travel Sector through Entrepreneurship.” Exhibitors will also have the opportunity to explore new market opportunities, connectivity, and how to attract investment.

Danielle Curtis, Exhibition Director of the Arabian Travel Market in the Middle East, said that entrepreneurs will contribute to shaping the future of the global travel industry, in addition to highlighting the latest ideas and technologies at the Arabian Travel Market 2024 on how this sector can enhance customer experiences, increase efficiency, and achieve economic impacts. Positive exposure throughout the Middle East and beyond by a selection of the most prominent startups and major brands.

Exhibitor participation is expected to increase by 23% over last year, making ATM 2024 the largest edition in its history, and growth is expected in all sectors of the exhibition, including a regional rise year-on-year in the Middle East region (larger by 19% larger), Europe (32% larger), Asia (20% larger), and Africa (28% larger).

The sold-out Travel Tech stand at the exhibition will be 56% larger than in the 2023 edition, with sector participation growing by 33% year-on-year. At the same time, hotel participation is expected to be 21% higher than in the 2023 edition. last year.

ATM 2024 will mainly focus on exploring opportunities related to business, meetings, incentives and conferences including sessions dedicated to premium offers, healthcare meetings, global business travel, sustainable procurement and sporting events.

The exhibition will host a number of regional and international policymakers, including His Excellency Issam Kazim, Executive Director of the Dubai Corporation for Tourism and Commerce Marketing, and His Excellency Salem bin Mohammed Al Mahrouqi, Minister of Heritage and Tourism of the Sultanate of Oman; Teodora Marinska, Head of Public Affairs, European Travel Committee; Basma Al-Mayman, Regional Director for the Middle East at the United Nations World Tourism Organization.

Environmentally responsible travel will be another major focus of this year’s edition of the event, building on the Arabian Travel Market 2023 slogan “Working towards net zero”, the UAE’s Year of Sustainability and the recent United Nations Climate Change Conference (COP28) held in Dubai last year. The Arabian Travel Market 2024 will explore how innovation can be leveraged to help achieve the United Nations Sustainable Development Goals and create a more sustainable travel and tourism sector for future generations.

The Arabian Travel Market 2024 will be held in partnership with the Dubai World Trade Center and its strategic partners such as: Dubai Tourism as the destination partner, Emirates Airlines as the official airline partner, IHG Hotels & Resorts as the official hotel partner, and Al Rais Travel Company as the official partner of the Destination Management Company.

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  • Source of information and images “poosh

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