William Hill, one of the UK’s most recognisable betting brands, are giving bettors £30 in free bets as part of their package of Cheltenham offers for the 2026 edition of the festival.
Here’s our guide to the William Hill Cheltenham offer, including what it involves, how to unlock the free bets and information on William Hill’s other Cheltenham free bet offers and promotions.
What is the William Hill Cheltenham offer?
The William Hill Cheltenham promo is a ‘bet and get’ type promotion open to new customers only when they sign up using one of the links on this page, deposit and stake £10 on any sport at odds of 1/2 or greater.
Bettors must use an eligible payment method to make their qualifying deposit. Payments made using PayPal, Neosurf, Paysafe, Nuvei Apple Pay, Neteller, Skrill or ecoPayz will not qualify for the William Hill Cheltenham free bets offer.
The free bets can be used on horse racing, or any other sport, and are split up in to 3x £10 bet tokens, while the full value of each free bet must be redeemed in a single stake.
Bettors have seven days to use the Cheltenham free bets once they are credited, and the bonus is not refundable and can not be withdrawn.
Is there a William Hill promo code for Cheltenham 2026?
There is a William Hill bonus code for the offer and it’s R30. Bettors who sign up for the bet £10 get £30 Cheltenham promotion using one of the links on this page will have the promo code automatically entered. The promo code must be used on a mobile device via William Hill’s mobile site or online betting app.
William Hill Cheltenham offers and features
As one of the best horse racing betting sites, William Hill have a wide range of offers and features that apply to Cheltenham. Below is a rundown of the relevant William Hill Cheltenham promos:
Best Odds Guaranteed (BOG): William Hill are offering best odds guaranteed on all 28 races at Cheltenham from 8am each morning. That means if your selection wins and the SP is greater than the odds you backed it all, William Hill will pay you out at bigger odds.
Extra places: Hills offer enhanced E/W terms on selected races right throughout the festival.
Each-way extra: Bettors can decide on the place terms for every race at Cheltenham, adding extra places or removing them to boost the odds for their selected runner.
Price Boosts: Punters can get a bigger price on selected runners at Cheltenham, with the bookmaker boosting the odds of selected horses and outcomes in every race.
NRNB: The non-runner no bet promotion means customers will get their money back if the horse they’ve backed doesn’t run.
Racing live streaming: All Cheltenham races will be streamed live on William Hill.
Racing bet builder: William Hill are one of a handful of betting sites to offer a racing bet builder. This allows punters to combine bets in the same race, although BOG doesn’t apply to bet builders.
In addition, the bookmaker also promises a wide variety of very competitive Cheltenham odds with William Hill well known in the gambling industry for consistently having some of the best prices on racing.
Responsible Gambling
It’s important to remember to always gamble responsibly during Cheltenham and keep betting fun. You should always stick to a budget and never exceed it.
Anyone can lose a bet, even if they know a lot about horse racing. Never chase your losses. Always remain in control of your time and budget.
Bettors should use responsible gambling tools provided by gambling sites such as deposit limits, loss limits and self-exclusion among others.
These principles should apply whether you are using casino sites, football betting sites, bingo sites, or any other gambling medium.
In the UK, there are a number of gambling addiction charities ready and prepared to help you with counselling, support groups and practical advice on how to help you recover if you do lose control:
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