Aussie brand behind $15 ‘best undies ever’ launches new line: ‘All I wear now, super comfy, no riding up and pretty’

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Among women in the know, The Knicker has earned a reputation for selling the ‘perfect’ pair of undies.

The Aussie brand has created underwear that is both ultra comfortable, supportive where needed, flattering, and priced from just $15.

With a loyal fan base, hundreds of five-star ratings and new ranges regularly selling out in under 24 hours, it is unsurprising that its latest drop is already selling fast.

The Knicker has just launched two new collections, Cotton & Lace and Bamboo Lights.

Cotton & Lace follows the brand’s much-loved Micro & Lace offering, bringing its signature soft stretch and support with feminine lace detailing.

Available in sizes 10 to 18, black and latte colourways, and in three styles, Hi Cut, Full Brief and Anti Chafing Short.

The Bamboo Lights fabric is specifically designed with the summer months in mind, with its ultra-soft and breathable fabric being ideal for hotter weather.

The range comes in Hi Cut and Full Brief and black and latte colourways.

Style influencer and over-40s shopping expert Nat Angel shared a try-on video on Instagram, showing followers different styles from the latest collection.

She praised the designs as ‘super lightweight, super stretchy’, with ‘a beautiful soft slinky feeling’.

‘No matter which style you choose, you’ve got a beautiful cotton gusset with a nice amount of width,’ Nat said, noting how the angled shape of the back of the gusset assists in supporting and shaping the bum.

A follower replied: ‘The best undies ever. I’ve been using them for years now. Won’t wear anything else.’

‘Best knickers ever! It’s all I wear now,’ another fan raved. ‘Super comfy, no riding up your hoo ha and they are pretty.’

The new collections join the best-selling Tummy Smooth design, which sold out in a day when it launched earlier in the year.

While most shapewear feels restrictive and comes with an eye-watering price tag, The Knicker’s range is beloved for offering gentle support paired with buttery-soft fabric and a design that won’t dig in or create unwanted bulges.

The key feature of the Tummy Smooth collection is the power mesh front panel, which smoothes the silhouette from waistline to pubic bone, while the full-coverage tummy panel ensures comfort for those with scars from surgery such as caesarean sections.

One self-identified ‘repeat purchaser’ shared that she ‘used to buy from another well-known brand but noticed the quality was slipping. These have never let me down. They look gorgeous, feel divine and are a great price too.’ 

Other popular ranges include the Classic Comfort, Classic Bamboo and the Precision collection, designed for a barely-there feel and no visible pantyline.

The Knicker was founded in 2018 by friends Helen Anderson and Lara Brockhurst after years working in lingerie and sleepwear for major retailers including David Jones, Myer, Selfridges and Nordstrom.

The duo’s experience and determination to deliver on what women truly want: underwear that fits beautifully, is truly comfortable to wear all day long, and looks great, led to The Knicker becoming a cult sensation for Aussie shoppers.