Black Friday 2026: Shop Australia’s best rated mattresses with up to 60 per cent off, starting from just $279 (and a luxury King with $8,800 off)
Black Friday originated in the US as a shopping tradition that falls the day after Thanksgiving, and it has now become one of the biggest events on the Australian retail calendar. Cyber Monday follows three days later, with a focus on online deals.
In recent years, the sale has stretched well beyond a single day, and online retailers are launching their sales increasingly earlier, running discounts from early November.
When is Black Friday 2026?
Black Friday 2026 falls on Friday, November 27. Expect early deals to launch well before then, with some brands starting their Black Friday promotions in early November.
What’s the difference between Black Friday and Cyber Monday?
While Black Friday is traditionally a day for in-store shopping, Cyber Monday was all about online deals. Nowadays, brands and retailers tend to stretch their sales across weeks both in-store and online.
Cyber Monday 2026 falls on Monday, November 30, wrapping up the ‘official’ four-day Cyber Weekend. Most retailers end their deals that day, though some extend them into the first week of December.
Which Australian retailers have the best Black Friday sales?
Amazon, Harvey Norman, JB Hi-Fi, Myer, Kmart and Kogan all ran Black Friday sales last year, with major brands including Dyson, Shark, Ninja, Samsung, LG and Koala cutting prices.
For Hair and Beauty, Adore Beauty and Oz Hair and Beauty are expected to offer major discounts on brands like Olaplex, GHD, Vida Glow, K18, Skinsitut, Dermalogica and Oribe.
How to shop Black Friday deals 2026
1. Make a list of what you want to buy. The Black Friday and Cyber Weekend sales are the perfect time to get all of your festive shopping done, with the best discounts of the year. A list helps you stay on track and within budget.
2. Research prices before the sales start so you aren’t fooled into thinking you’re getting a great bargain just because a retailer has changed the price font to red.
3. Make sure you’re signed up for email alerts from your favourite retailers so you don’t miss out on any last-minute deals or early access sales. Daily Mail Australia’s Shopping team will be keeping readers up to date with all the best sales and promotions across the Black Friday 2026 sales event with live blogs and reviews.
