Everyone in Mulberry’s latest campaign is called Stevie
Mulberry knows how to make a good handbag. In the early noughties, the British brand created one of the most coveted bags in fashion history: the Mulberry Bayswater. It quickly found a place among the greats, joining the ranks of the Fendi baguette, Louis Vuitton’s Murakami collection, the Chloé Paddington and Balenciaga’s City bag.
Earlier this year, to celebrate the brand’s 55th anniversary, Mulberry re-released the Bayswater, launching a limited edition capsule collection that featured 55 unique versions of the style. The first drop sold out in under eight minutes. Safe to say, twenty years on, Mulberry handbags are still in high demand.
This September marks another big month for the brand. Next week, during London Fashion Week, Christopher Kane will make his debut as Mulberry’s new creative director. But before then, it’s fulfilling our demand for more Mulberry bags. This week, the brand launched the brand new Stevie bag, with an accompanying campaign shot by New York photographer Stevie Dance. What’s more, everyone cast in the shoot is also called Stevie. Basically, if your name is Stevie, Mulberry needs you for its next campaign. The bag is available in two sizes and in an array of colours, from amethyst to ebony. See more here.
Elsewhere in fashion this week, we caught up with designer Rejina Pyo, who gave us her ultimate guide to Seoul, plus, we picked all our favourite looks from Venice Film Festival 2026. Keep reading for all the other news you missed…
Earlier this week, Margiela dropped its AW26 campaign, disguised as a trailer for a psychological thriller. Starring actress Rebecca Hall, the film plays on Margiela’s history of anonymity – from its founder Martin Margiela remaining faceless (bar one image), to Glenn Martens’ recent artisanal masks. In the film, Hall comes face to face with her masked double. Watch here.
Lingerie brand Agent Provocateur is known for its saucy campaigns (remember Kylie Minogue’s banned 2001 advert?), so it’s no surprise that it continues to turn up the heat for AW26. The brand just released a Basic Instinct-esque campaign, photographed by Steven Klein and starring Irina Shayk. See here.
Alaïa just expanded its Teckel handbag family, launching the brand new Teckel Flap bag. The style has recently been spotted on the arm of everyone from Alex Consani to Teyana Taylor and Tracee Ellis Ross. Available in multiple colourways and materials, here.
For AW26, Jil Sander and creative director Simone Bellotti have taken over a private airport runway. Captured by photographer Moni Haworth, the campaign stars Edie Campbell and Daisuke Ueda. The airport represents a space of new beginnings, where things are either taking off or landing. See here.
Air Jordan has created a new style specifically for the UK capital. Titled ‘Air Jordan 4 LDN’, the accompanying campaign features real figures from London’s creative and basketball scenes, including Fatzoo aka Marc Jefferson, Haytham Sicander, Ghadir Mustafa and Simply British Ballers, photographed by Tom Schwimmbeck. See here.
Getting the party started in the big apple, Moncler kicked off New York Fashion Week yesterday evening with a brand new store opening – on Fifth Avenue no less. Mark Ronson was behind the decks, while guests included Serena Williamns, Anna Wintour, Cher, Julia Roberts and Anne Hathaway.
UK-based streetwear and luxury store END. has officially launched its own label, aptly titled END. LABEL. The accompanying campaign is shot in Newcastle – where the store was founded – and features a cast of familiar faces including Isabella Burley, Marli Jessop (who featured in our Dazed summer issue), Trackie McLeod and Knats. See here.
Korean brand SYSTEM is heading to the UK this autumn, taking over a corner of luxury London department store Harrods. Based in Seoul with over 100 stores in South Korea, the new venture marks the brand’s first UK pop-up, and will be open from September 7 until November 2. See more from SYSTEM here.
Red Flagged is the UK-based creative community founded by Ed Lee and Alex Han that connects East and Southeast Asian creatives across fashion, music, art, food and culture. This September, to celebrate ESEA Heritage month, the platform has teamed up with photographer Julian Song to create a very special portrait of the community. Shot in an outdoor gym, the cast includes Chet Lo, Susie Lau, Lydia Chan, Rahel Stephanie, Benny Andallo, Xiaoqiao, Tsunaina, Clara Rosa, Le Fil, Jaokha Jaokha, MSG, Jeff Hanh and Zee-2, to name a few! See here.
