It’s Golden Bells! England star Jude Bellingham follows David Beckham into underwear modelling in steamy Calvin Klein photoshoot
First there was Golden Balls… now there’s Golden Bells!
England midfielder Jude Bellingham is starring in an eye-catching underwear campaign for Calvin Klein – almost two decades after David Beckham signed a famous £20m deal to become the face of Emporio Armani.
Real Madrid star Bellingham, one of the stars of England’s World Cup campaign, shot the campaign for the fashion giants in the Spanish capital.
The 23-year-old posed in a series of pictures wearing the Icon Cotton Stretch underwear – which retail at around £44 for a pack of three.
‘I really enjoyed working on this campaign,’ said Bellingham. ‘I liked the idea of “the icon underneath” – that confidence starts with feeling comfortable in yourself.’
His underwear campaign follows on from that of fellow Real Madrid and England star Beckham – famously labelled Golden Balls by his wife Victoria.
Beckham signed a three-year deal with Emporio Armani in 2007, shortly after moving to LA Galaxy, with the company revealing sales went up 20 per cent once the news was announced.
Jude Bellingham models the Calvin Klein briefs in a series of images released today
‘Calvin Klein is such an iconic brand, so it was great to bring that idea to life in my own way.’
David Beckham models Armani underwear in an advert seen at Macy’s in San Francisco
Bellingham celebrated his 50th goal for Real Madrid with a strike against Racing Santander
Bellingham scored his 50th goal for Real on Sunday, in his fourth season at the club since joining from Borussia Dortmund.
The star, who began his career at Birmingham City, netted in a 3-0 win at Racing Santander.
Wearing the No5 shirt in which Zinedine Zidane made his name, Bellingham has now scored one more goal than the great Frenchman for Madrid — in 76 fewer matches.
It comes after he scored seven goals at the World Cup – setting a record for the number scored in one tournament by an England player. It included the final goal in the third-place playoff against France, which England won 6-4.
‘Reaching 50 goals with Real Madrid is very special,’ said Bellingham. ‘Not only for me and my dreams but also for the team.’
‘It’s very important for all players to score goals and make a difference in games.’
