Kim Kardashian’s shapewear brand SKIMS responds amid backlash over $148 advent calendar filled with ‘junk’
Kim Kardashian’s shapewear brand SKIMS has responded to the furious backlash over its $148 advent calendar filled with ‘junk.’
SKIMS released its accessories advent calendar last month which, according to its website, features 12 days of ‘fun surprises.’
Fans of the brand rushed to get their hands on it, however, many were left disappointed after uncovering the measly items inside.
The advent calendar included a set of hair scrunchies, a few bobby pins, hair clips with the word SKIMS on them and a SKIMS ‘squishy,’ among other things.
Many customers on social media shared their fury after unboxing the meager gifts, with many claiming it was not worth the high price.
Now the lingerie brand has announced it’s offering refunds to those who are unsatisfied with their purchase.
In a statement to Today, a spokesman said the company is ‘aware’ that ‘the calendar didn’t meet expectations for some.’
‘We have personally contacted every customer who purchased the calendar and offered them a choice of a full refund or a SKIMS credit to put towards other products,’ they said.
Kim Kardashian’s shapewear brand SKIMS has responded after it faced furious backlash over its $148 advent calendar filled with ‘junk’
Many were left disappointed after uncovering the measly items that were inside. Kardashian is seen earlier this week
‘We want every customer to be truly happy with what they receive from SKIMS. Their feedback matters to us and will directly shape how we approach future releases.’
The Daily Mail has reached out to SKIMS for comment.
One TikTok user, known as @wetsloppyswollen, shared a video of herself unboxing all 12 products this week, which has so far had more than 65 million views, sparking immense backlash for the underwear company.
The first thing she got was a small teddy bear keychain, which she seemed enthralled by.
However, her excitement soon turned to disappointment as she opened the next item, which was a few measly hair ties.
‘Okay?’ she said, visibly confused. ‘Always need some hair ties I guess.’
After that, she opened up a set of hair scrunchies, a few bobby pins, hair clips with the word SKIMS on them and a SKIMS ‘squishy.’
‘I’m gonna lose my mind. I’m about to get pissed off,’ she said. ‘I better start pulling better s*** because this was way too expensive.’
Many customers took to TikTok to share their fury after unboxing the meager gifts, including influencer Joanne Pauze
The items included a teddy bear keychain and a few measly hair ties (seen)
Next, she revealed what appeared to be two small hairbands, another set of bobby pins, a small comb, a SKIMS keychain and a small compact mirror.
‘Perfect, more bobby pins, I wanted that so bad,’ she said sarcastically.
Many people rushed to the comment section to slam the brand over the meager gifts included in the pricey advent calendar.
‘I wouldn’t pay $15 for that,’ one person raged, while another wrote: ‘This is straight up disrespectful.’
‘It kept getting worse,’ joked someone else.
‘$150 is WILD for maaaaybe $20 worth of stuff,’ someone else penned.
Another person said the products resembled a ‘Temu joke,’ while a different user called them ‘junk.’
Someone else simply wrote: ‘The audacity.’
Also included was some hair scrunchies, a few bobby pins, hair clips with the word SKIMS on them and a SKIMS ‘squishy’
It also came with what appeared to be two bra straps, another set of bobby pins, a small comb, a SKIMS keychain and a small compact mirror
‘Genuinely disrespectful to their customers,’ read another comment.
‘This is blatant robbery,’ scoffed a different viewer.
Many other TikTok users shared their own reviews of the SKIMS advent calendar after opening the items, and they had similar reactions.
Influencer Joanne Pauze wondered: ‘Kim… is the rest of the bra coming on Christmas Day?’
Another woman posted pictures of the ‘haul,’ writing: ‘I don’t know what I expected, but I know it wasn’t this. I should’ve bought clothes instead.’
‘I love Skims, but $160 for this advent calendar feels like a miss,’ social media star Henna Ali wrote alongside her unboxing video.
