Move over Kmart: Target shoppers go wild over new $40 ‘dupe’ of luxury $517 French brand: ‘I can’t even deal’
Target shoppers are obsessing over a new $40 item that’s a ‘dupe’ of a luxury French brand costing more than $500.
The crochet knit jumper, made from Australian cotton, has been compared to the sell-out ‘Gardy’ cropped sweater by luxury French brand Ba&sh, which costs $517.
Both black-and-white styles come with similar features, including a striped V-shaped design pattern, a round collar, and long, cuffed batwing sleeves.
Fashion blogger, known as Kmart Insider, spotted the dupe, saying: ‘I can’t even deal how cute this new Target jumper is.’
‘It’s basically identical to the “Gardy” jumper by Ba&sh.’
She pointed out the white frill blouse with a bow tie, as seen underneath the model’s affordable sweater, is actually sold separately at Target for $40.
Despite this, the blogger was impressed with Target’s choice of outfit.
‘Frill shirt underneath sold separately – hot damn, next level styling right?!’ she said.
Target’s crochet knit jumper (left), made from Australian cotton, has been compared to the sell-out ‘Gardy’ cropped sweater by luxury French brand Ba&sh (right), which costs $517
Made from a blend of Australian cotton and acrylic, the jumper is best styled over skinny jeans and sandals or sneakers for a casual look or paired with a leather skirt with heels or boots.
The regular fit ensures relaxed comfort, while the ribbed crew neckline and long cuffed batwing sleeves add a modern flair.
Finished with a thick ribbed straight hemline, this jumper will make a versatile addition to your everyday wardrobe.
Many shoppers were impressed with the affordable alternative to the designer buy.
‘I love it,’ one said.
‘Wow,’ another shared, alongside an emoji face with hearts.
However, not everyone agreed, with one sharing their brutally honest thoughts, saying: ‘It is ugly in my opinion and will be a one season wear.’
Earlier this week, a budget-friendly trench from Target made waves in the fashion world, with shoppers calling it the perfect alternative to a designer leather coat costing more than $1,400.
Target’s clothing ranges have been praised as some of the best value for money pieces on the market with thousands raving about the superior design and quality
The Lily Loves PU Trench Coat ($80) is being compared to St Agni’s $1,459 Leather Trench due to its sleek long-line design, double-breasted cut, and classic belted waist.
While the designer version is crafted from buttery-soft lamb leather, Target’s more affordable option is made from a leather-look polyurethane blend – giving it a luxe aesthetic without the hefty price tag.
The coat, available in deep chocolate and burgundy, is quickly becoming a winter wardrobe staple, with shoppers raving about its quality, fit, and versatility.
Fashion content creator Sharna Isabella was among the first to spot the hidden gem, sharing her excitement in a viral video.
‘Who was going to tell me that Target has seriously stepped up their jacket game?’ she said.
‘You can’t tell me that you wouldn’t find these cute options in places like Zara or even Dissh for double the price.’
She was so impressed that she bought the piece immediately, adding: ‘I couldn’t resist the long coat, and as I was walking out, I noticed they had it in a burgundy as well – so I bought it.’
