Nada El Deeb gets a master’s degree with an excellent grade of the role of influencers in promoting domestic tourism
Researcher Nada Shaban Al -Deeb, assistant at the Faculty of Information, Beni Suef University, received a master’s degree with a grade of privilege from the Department of Public Relations and Advertising, Faculty of Information, Cairo University, for her scientific thesis entitled: & quot; The effectiveness of marketing via personalities influencing the promotion of domestic tourism in Egypt & quot;. The discussion committee included Prof. Thuraya Al -Badawi, Dean of the Faculty of Information, Cairo University, President and discussion, Iman Osama Abdel -Fattah, Assistant Professor of Public Relations at the Faculty of Information, Cairo University & quot; Supervisor & quot; friendship. Mai Hossam, Public Relations teacher at the Faculty of Information, Cairo University & quot; Associate Supervisor & quot; & nbsp; The study tried to monitor methods, techniques, and interaction elements, which are used by the influencing personalities in promoting tourist destinations in Egypt, the extent of influence in followers, and the monitoring of the media used in displaying the content, which the characters influencing their personal pages, which are represented in (photos, short videos, reviews, hashtag), and learn about the confidence of the followers, in the content provided by the influencing characters about Tourist destinations. The researcher relied on the survey approach in both parts; Wipe the audience, wipe the content. The results of the field study showed a clear tendency for followers, to confidence in influencers, who reflect their personal interests, and use a communicative method close to their language and culture. The results of the analytical study were consistent with this trend; It turned out that both influencers were largely relied on the colloquial dialect; Because of its effectiveness in promoting interaction, and building a stronger emotional relationship with the public; Since it is one of the most close to the recipient. The validity of the assumption that the existence of a moral effect was proven, due to the dimensions of the effects of travel and tourism (experience- trust- gravity- similarity) on the direction towards the services provided. The results indicate that the higher the level of followers’ awareness of the credibility of the influencer; They have increased their positive impact, their direction towards the services it is promoting. & Nbsp; The ruling committee praised the level of the message and the performance of the researcher.
