Red Lobster brings back endless shrimp deal that drove it to bankruptcy

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Red Lobster is bringing back its fan-favorite Endless Shrimp promotion — even after the deal previously drove the chain to bankruptcy.

The beloved all-you-can-eat deal turned into a permanent fixture on Red Lobster’s menu in 2024, and promptly caused the chain to lose about $11 million.

“We’re excited to bring it back, for a limited time, in a way that works for our business today and honors what made it special from the beginning,” Red Lobster CEO Damola Adamolekun said in a statement. “Because when our fans talk, we listen.”

The popular deal returned to Red Lobster locations nationwide on Monday after customers had begged for its return. The dining experience will be available for a limited time, and only to dine-in customers.

Customers can choose between five shrimp dishes, including a shrimp linguine alfredo, a garlic shrimp scampi, coconut shrimp and a new “Marry Me Shrimp” inspired by the viral online recipe.

Red Lobster is bringing back its popular Endless Shrimp promotion for a limited time (Getty)

It was not immediately clear how long the deal would last. The Independent has contacted Red Lobster for more information.

This is a developing story…