Art and culture

Ron Frierson Named President and CEO of Hollywood Chamber of Commerce

The Hollywood Chamber of Commerce has installed new leadership with veteran business and policy executive Ron Frierson signing on as president and CEO.

The chamber has also tapped Dan Halden to serve as chief operating officer and legislative director for the organization that advocates for the Hollywood area of Los Angeles and administers the world renowned Hollywood Walk of Fame.

Dan Halden

“Hollywood is a globally recognized brand synonymous with creativity, influence and cultural impact. It is also a community of families, small businesses, and neighborhoods,” Frierson said. “I’m honored to lead the Chamber and to work alongside Dan, our Board, staff and our incredible members to advance a bold agenda that expands opportunity, strengthens our economy, and delivers lasting value for businesses, the community and visitors alike.”

Frierson succeeds Steven Nissen, who spent the past three years as CEO of the chamber. Frierson has spent the past few years working for Amazon as director of West Coast economic development. He also worked at Los Angeles City Hall as director of economic policy during Eric Garcetti’s tenure as mayor.

Halden has spent the past 13 years in various roles working for the city of Los Angeles and for former L.A. City Council members Tom LaBonge and Mitch O’Farrell.

“I’m thrilled to partner with Ron and the Chamber team to deliver impactful programs, provide exceptional value to our members, and enhance the Hollywood experience for all,” Halden said. “The Hollywood Chamber of Commerce plays a vital role in supporting local businesses, advocating for economic development and maintaining Hollywood’s status as a premier destination for entertainment, tourism, commerce and beyond.”

Jerry Neuman, chair of the chamber’s board of directors, hailed the appointments of two seasoned civic veterans.

“I could not be more excited to have Ron as the face of the Chamber and ambassador to the community and industry as he will bring the Hollywood Chamber of Commerce to a level never before seen. Dan represents a powerful combination of vision and operational excellence,” Neuman said. “Together with Dan their leadership will not only build on the work we have accomplished so far but will drive innovation and growth for our members and broader Hollywood community.”

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