Taylor Swift helps NFL reporter Erin Andrews land huge pay day as $40 Chiefs tank top instantly sells out

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It turns out The Taylor Swift Effect doesn’t just benefit the pop superstar, but also those the music icon is closely associated with.

On Sunday, Swift was in her typical suite at Arrowhead Stadium to take in the Indianapolis Colts-Kansas City Chiefs game on Sunday Night Football.

The pop icon was spotted multiple times throughout the game, all while wearing a simple Chiefs tank top.

The top, red with a Chiefs logo and black piping at the seams and straps, was designed and sold by WEAR apparel.

WEAR is the athletic wear line started in 2016 by Swift’s friend and Fox Sports NFL sideline reporter Erin Andrews.

After being seen in the outfit multiple times on the broadcast, fans flocked to the NFL team store to purchase the top – and before the game had ended, the tank was completely sold out.

The popularity of the top is thanks, in part, to the multiple appearances Swift had on the broadcast.

It helped that her husband, Travis Kelce, had one of his best games in years. 

Kelce hauled in nine catches for 101 yards and a touchdown on the night. It’s the first game Kelce had triple-digit yards since a 2024 AFC Divisional round win over the Houston Texans.

After Kelce scored, Swift was seen screaming in celebration for the catch.

Cameras also caught the singer pointing to her ring finger and saying, ‘That’s my husband!’

Non-NBC cameras also caught Swift disagreeing with the controversial overturned fumble in overtime that kept the ball with the Colts.

Swift was seen aghast at the decision and was caught on camera mouthing the words, ‘That’s bulls***.’

Fortunately for her, the overturned call ultimately had no result on the outcome of the game as the Chiefs got the ball back and won 33-30.