Woolworths shopper discovers famous ‘Shake Shack’ bread rolls for just $5.70: ‘This is the greatest of all time’

Woolworths shoppers have discovered the ‘greatest’ supermarket item used by a famous American burger chain.

Queensland cook Sam Herbert spotted a pack of Martin’s Potato Rolls – the same buttery soft burger buns used at Shake Shack. 

The popular burger chain has stuck with the potato rolls since opening its first hot dog cart and permanent restaurant in New York City’s Madison Square in 2004.

The pillowy buns have a subtle sweetness that complements the savoury beef, and they absorb the patty juices without becoming soggy.

‘These buns are so bloody good,’ Sam told the Daily Mail, adding that his homemade beef smashed burgers taste just as good as Shake Shack. 

The personal trainer behind Pig & Rooster BBQ shared a video showing his excitement after spotting the buns on shelves at Woolworths. 

‘So this might be the greatest advancement in supermarket bread history ever,’ the purveyor of home cooked BBQ said.

‘When I tell you how excited I am that we have Martin’s buns in Australia now at supermarkets, I’m bloody excited. I’ve had these in America and a couple of burger joints here in Australia and they’re just so god damn good.

‘If you’ve ever been to a Shake Shack in America, they pretty much use these, and they are the best. I am so pumped that we have them here now in Australia, and they’re $5.70 for four. Insane.

‘Run to woolies immediately. Your smashies will thank you.’

Sam suggested steaming the buns before assembling the burgers.

His video has been viewed more than 350,000 times across his social media channels, with many shoppers saying: ‘Best news ever’ and ‘about time’.

‘I’ve wanted to try these for while. This is awesome. Got some yesterday, made smash burgers and couldn’t agree more. Best burger buns I’ve ever bought. Cheers for the video. Wouldn’t have any idea they were here unless I saw this,’ one shared.

‘I’ve had Martin’s bread once and it was insanely good! Tried finding them and they were nowhere – so good to see them at Woolies now,’ another said. 

‘The way I sprinted to add to cart,’ one revealed.

‘OMG the GOAT potato roll,’ another added.

‘This made me gasp out loud, incredible news,’ one suggested. 

Meanwhile, some suggested keeping these buns a secret over fears they will sell out.

‘Now they will never have any in stock,’ one said, laughing.

However, many thanked Sam for the PSA.

‘As an American in Australia, thank you for spreading the word! I’ve missed these so much. Appreciate you,’ one said.