Best Buy website crashes during Black Friday sales

Customers are reporting connectivity problems with Best Buy’s website on retail’s most important day. 

Just before 10:00am EST, more than 420 customers reported service disruptions on the platform, according to Down Detector. Complaints spiked again within less than half an hour to 510. 

When the Daily Mail attempted to access the website before 11am, it displayed an error: ‘We’re sorry, something went wrong.’  

According to a heat map of reported issues, shoppers on the East Coast are having the most problems. 

The darkest red parts of Down Detector’s maps — where the most complaints are submitted — are in Boston, New York, Washington, Atlanta, Tampa Bay, and Chicago. 

An outage couldn’t have come at a worse time for the retailer: bargain-hunting Americans are expected to spend billions of dollars today, as giant chains lure shoppers with cost-cutting deals. 

And so far, Americans are swiping their credit card more than expected ahead of the holidays.

Yesterday, US consumers spent $6.4billion on early bird specials, a 5.3 percent increase in Thanksgiving spending, according to Adobe Analytics. 

Best Buy is running dozens of specials on tech products today — including televisions, phones, and smartwatches. 

Every Best Buy store is open today from 6am to 10pm local time.

Shoppers said the majority of issues were with Best Buy’s website, while fewer than 10 percent said they were struggling to sign in to their accounts.  

The company didn’t immediately respond to the Daily Mail’s request for comment. 

This is a breaking news story. Updates to come.