Broadway PR BBB Has New Ownership, Rebrands as Aperture Public Relations

BBB, one of the leading publicity firms that covers Broadway, has been acquired by veteran press agents and longtime employees Heath Schwartz and Michelle Farabaugh. The company will be rebranded as Aperture Public Relations, effective June 1.

Boneau/Bryan-Brown, formed in 1991 by Chris Boneau and Adrian Bryan-Brown, has represented more than 400 theatrical productions on and off Broadway, on national tours and across the globe. Early clients were “Guys and Dolls” and “A Christmas Carol,” while recent productions include “Chicago,” “Harry Potter and the Cursed Child,” “Mamma Mia!,” “Moulin Rouge! The Musical” and “The Outsiders.” Over a quarter century, the shows they’ve worked on have won 254 Tony Awards and 12 Pulitzer Prizes, among other recognitions.

Schwartz and Farabaugh now have principle ownership and will lead Aperture Public Relations as partners and co-presidents. Bryan-Brown will continue providing client services for the new business while Boneau will be an independent consultant.

Schwartz began working as a press agent at BBB in 2004 and has led the campaigns for shows like “Mean Girls,” “Jersey Boys,” “Doubt” and “The Drowsy Chaperone.” Farabaugh joined the company as an intern in 2012 and has represented plays and musicals including “Leopoldstadt,” “The Ferryman,” “Hear Lies Love” and “The Hills of California.”

“Boneau/Bryan-Brown has long set the gold standard among entertainment communication firms, serving not only as an industry leader but as an incubator for some of the most accomplished press agents working today,” Schwartz and Farabaugh said in a statement. “As Broadway and the media landscape continue to evolve, we embrace this next chapter with intention and vision.”

Boneau and Bryan-Brown have shared their support for the launch of Aperture.

“We know Heath and Michelle are going to lead a new era in communications marketing for theatre— in New York, nationwide, and globally,” they said in a statement. “With their extensive industry knowledge, experience and expertise, not only will they continue to offer timely unparalleled direction and support to the industry, but they will also drive innovation and redefine how theatre is promoted.”