Horrifying truth about baby wipes: The hidden risks exposed by Target’s ‘reasonable probability of death’ recall

For new parents, baby wipes are a simple convenience that have become a cornerstone of modern childcare – used for everything from changing diapers and wiping sticky fingers to mopping up endless spills and messes. 

So the news that a major retailer had recalled thousands of packs of wipes due to toxic contamination likely sparked concern in millions of American households.

This week, Target voluntarily pulled its Up & Up Fragrance Free Baby Wipes and Fresh Cucumber Scented Baby Wipes from shelves after customers reported unusual discoloration – and, more worryingly, symptoms including irritation and potential infections.

FDA testing revealed the presence of bacteria that can cause serious and even life-threatening illness. 

The agency classified the recall as Class I – the most serious – given when exposure could potentially lead to severe health consequences or death.  

Consumers have been urged to stop using the wipes immediately and return them for a full refund. It remains unclear how the contamination occurred or whether anyone has fallen seriously ill.

This incident is undoubtedly worrying.

But experts warn it points to a broader issue with pre-moistened wipes: these everyday essentials may carry hidden risks far beyond a single recall, from antibiotic-resistant bacteria to so-called ‘forever chemicals’ and microplastics lurking in their fibers.

Deadly bacteria that triggered Target recall 

Burkholderia cepacia complex (Bcc), the bacteria detected in the recalled wipes, poses little risk to most healthy people – but can cause serious infections in vulnerable groups, including babies, whose immune systems are still developing. 

Symptoms can include fever, fatigue and, in more serious cases, life-threatening complications. 

Crucially, many Bcc strains are resistant to multiple antibiotics, making infections extremely difficult to treat. 

The bacteria are commonly found in soil and water, and exposure can occur through contaminated surfaces, medical equipment or person-to-person contact. 

A related species, Burkholderia gladioli, was also found in the wipes and is known to cause similar infections. 

For healthy individuals, using contaminated wipes on minor cuts or broken skin may lead only to localized irritation or infection. But in vulnerable groups such as newborns, infants and young children, the consequences can be far more severe.

According to the FDA, infections in these groups are more likely to spread into the bloodstream, potentially leading to sepsis or pneumonia. It is not yet clear how the contamination occurred, and investigations are ongoing.

How contamination can happen

Disposable wipes are typically pre-moistened with purified water, but that moisture also makes them susceptible to contamination.

If the water used during manufacturing is not properly sterilized, or production equipment becomes contaminated, bacteria can spread rapidly through entire batches of wipes.

Bcc, in particular, is difficult to eliminate. 

‘Burkholderia bacteria are found naturally in the environment and are well known for being resistant to many commercially available antibiotics,’ said Dr John J LiPuma, professor emeritus of Pediatric Infectious Diseases at the University of Michigan.

‘They can also survive many common disinfectants and are notorious for contaminating a wide range of medicinal and healthcare products.’

Manufacturers add preservatives to prevent bacteria multiplying inside wipes, but contamination can still occur if the manufacturing process is compromised. 

Damage to packaging or prolonged exposure to extreme temperatures may also reduce the effectiveness of preservatives, allowing bacteria to grow.

Similar contamination incidents have occurred before. 

In 2025, Neutrogena recalled cleansing towelettes after they were found to contain Pluralibacter gergoviae. 

As with Bcc, while the bacterium poses little risk to most healthy people, it has been linked to serious infections, including sepsis, in people with weakened immune systems.

The hidden risks of ‘forever chemicals’

Beyond bacteria, experts also warn that some wipes may expose users to potentially harmful chemicals.

The Environmental Working Group (EWG) gave Target’s recalled fragrance-free wipes a low hazard score of one out of ten, indicating minimal concern. 

However, the cucumber-scented version scored higher, largely because it contains added fragrance.

That single ingredient can conceal a complex cocktail of chemicals.

‘The word “fragrance” or “parfum” on the product label represents an undisclosed mixture,’ the EWG warns, which can include substances such as diethyl phthalate.

Phthalates are commonly used to make scents last longer and are found in around three-quarters of scented personal care products.

They are also used to soften plastics, and may be found in the fabric baby wipes are made from – although these won’t be listed on the label.  

Emerging evidence suggests long-term exposure to phthalates may interfere with the body’s hormone system. Studies have linked the chemicals to reduced fertility, obesity and diabetes, while exposure during pregnancy has also been associated with babies being born at a lower birth weight. 

A 2024 review published in Science of the Total Environment found children exposed to higher levels of phthalates before birth were more likely to have poorer motor skills, weaker memory, delayed language development, and behavioral and attention problems.

Studies have also associated phthalates with cardiovascular problems, including high blood pressure, and increased inflammation. 

Researchers are also investigating whether long-term phthalate exposure could increase the risk of certain cancers, including breast, thyroid and testicular cancer, although studies in humans have yet to establish a clear link. 

The FDA has historically maintained that the levels of phthalates found in cosmetics and personal care products do not pose a safety risk. However, it has begun to reassess the chemicals’ application in other areas, including revoking the authorization of certain phthalates previously used in food-contact materials. 

The microplastics problem 

Another growing concern is the materials disposable wipes are made from. Many are manufactured using plastic fibers such as polypropylene or polyester, which make them soft, strong and less likely to tear.

Each time a wipe is used, tiny fragments of these plastics – known as microplastics – can be shed. 

Because the fibers do not readily break down, they can also accumulate in the environment, where they may eventually enter the food chain.

Scientists have detected microplastics in human blood, lungs and even the placenta, although it is not yet clear what effect, if any, these particles have on human health.

Some studies have linked higher levels of microplastics with inflammation and raised concerns about possible effects on the heart and reproductive system. 

Animal research has also suggested early-life exposure could affect growth, brain development and motor function.

However, experts stress that research in humans is still at an early stage, and there is currently no conclusive evidence that exposure levels from everyday products directly cause disease.

What parents can do

With concerns mounting, consumer watchdogs say there are simple ways parents can reduce potential risks.

Consumer Reports recommends choosing fragrance-free wipes wherever possible and looking for products made from plant-based materials such as bamboo or cotton rather than plastic fibers. 

Parents can also check the ingredients list and avoid products containing phthalates or unnecessary additives.

While recalls such as Target’s remain relatively rare, experts say they are a reminder that even everyday baby products are not entirely risk-free. 

For many parents, paying closer attention to ingredients and materials may be a simple way to reduce unnecessary exposure.