Inside Kmart’s new ‘K home’ store in Australia that’s about to give IKEA a run for its money: ‘What dreams are made of’
Kmart Australia has opened its first-ever showroom-style store, offering shoppers exclusive furniture, storage ideas and everyday essentials.
The retailer is trialling the new format store, aptly named K home, at Box Hill South in Victoria, featuring 3,000sqm of shopping space.
What sets the concept store apart is its new branding, with K home featuring a vibrant orange colour scheme and white lettering.
The K home store looks completely different from a traditional Kmart layout, with room-set displays, an immersive setting and curated furniture collections.
The new store bears a resemblance to IKEA, with huge trolleys, a stunning florist-style set-up, massive cookware section, and bulky furniture neatly displayed across the floor, while samples give shoppers a better idea of how the pieces look once assembled.
The store showcases the full Anko furniture range alongside home styling, bedding, décor, storage and cleaning solutions, allowing customers to touch, feel and compare products.
Upon arrival, shoppers are greeted with a giant map of the store’s layout, showing exactly where products are located across different categories.
Mega Kmart fans who visited the new concept store have shared their glowing reviews, with one saying: ‘This is the store where dreams are made.’
Kmart Australia has opened its first-ever showroom-style store, offering shoppers exclusive furniture, storage ideas and everyday essentials
The K home store offers shoppers a dedicated homewares destination featuring bulky furniture, storage solutions, home décor and everyday essentials all in one place
‘I’m coming here every day,’ another shared in excitement during her visit.
‘I would actually spend 24 hours in here, happily,’ one added.
‘It was honestly perfection,’ another revealed.
‘I loved it! It was great to see exclusive products and new releases. Definitely worth the trip,’ one shared.
Many suggested K home reminded them of IKEA, with one sharing: ‘The furniture section is definitely like IKEA, you can pick up the flatpacks in store.’
‘Kmart version of IKEA but more affordable,’ another suggested.
Others revealed they couldn’t wait to visit.
‘This looks like heaven,’ one shared.
‘Slay-mart! I need K home in my life,’ another added.
The K home store looks completely different from a traditional Kmart layout, with room-set displays, an immersive setting and curated furniture collections
A stunning florist-style set-up looks similar to IKEA’s live plants and artificial flower area
The store showcases the full Anko furniture range alongside home styling, bedding, décor, storage and cleaning solutions, allowing customers to touch, feel and compare products
The new store bears a resemblance to IKEA, with bulky furniture neatly displayed across the floor, while samples give shoppers a better idea of how the pieces look once assembled
Upon arrival, shoppers are greeted with a giant map of the store’s layout, showing exactly where products are located across different categories
Meanwhile, interstate shoppers have begged Kmart to roll out K homes in their cities.
‘Hey Kmart, can Perth have one next please?’ one asked.
‘I go to Kmart twice a week. I hope they bring one to Brisbane,’ another said.
‘I’m so jealous this isn’t in SYDNEY!’ one added.
‘Wow that’s awesome so sad I don’t live in Melbourne. Maybe one day it opens in Sydney,’ another revealed.
‘I don’t think it’s nice to be jealous of others, but I’m afraid I’m very jealous of this. Love from a Brisbane Kmart lover,’ one shared.
The dedicated homewares store will showcase Kmart’s ‘online exclusives’ in-store for the first time, giving shoppers the chance to see the products before they buy.
From room-set displays to a clearer presentation of furniture, storage and home styling, the format is designed to make Kmart’s home range easier to shop, more inspiring to explore and better suited to how customers plan and furnish their homes
The format also creates more opportunities to highlight product innovation, from compression technology furniture to expanded furniture and home décor collections
The new concept is part of Kmart’s push to make home styling more accessible, with affordable furniture, storage and décor all under one roof
Unlike a standard Kmart layout, K home brings together a curated home and living range in one dedicated space, making it easier for customers to browse, find inspiration and shop for everything they need in one place
The retailer is trialling the new format store, aptly named K home, at Box Hill South in Victoria
The K home trial reflects Kmart’s focus on helping Australians live better every day by delivering great product design at low prices
‘K home is a store trial designed to help more Australians create a home they love,’ Kmart Group general manager of store experience Courtny Keeble said.
‘It brings together more of our home range in one dedicated destination, with curated displays, room-set inspiration and access to a broader range of products that make shopping for the home easier, more inspiring and more enjoyable.’
With rising cost-of-living pressures, K home is designed to make it easier than ever for shoppers to give their space a makeover without breaking the bank.
‘This trial helps us build on that strength and make more of the range accessible. At a time when value matters more than ever, we’re focused on helping customers create a home they love and are proud of, at a price they can afford,’ Courtny said.
The format also creates more opportunities to highlight product innovation, from compression technology furniture to expanded furniture and home décor collections.
The Box Hill South trial will act as a testing ground for the new concept, helping Kmart gauge customer response and gain valuable insight into how shoppers respond to a store dedicated entirely to furniture, storage and home décor.
The K home trial reflects Kmart’s focus on helping Australians live better every day by delivering great product design at low prices.
