Why shoppers are blown away by this ‘genius’ beauty gadget with a hidden feature – as at-home options SURGE in popularity across Australia
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With costly in-clinic appointments, busy routines and ever-growing skincare essentials, it’s no surprise Australians are tightening their beauty budgets as at-home treatments rise in popularity.
With the launch of the ‘holy grail’ Shark CryoGlow Under-Eye Cooling + LED Mask, the global brand is riding the wave of demand for at-home skincare.
According to a new Shark Beauty-commissioned study, shoppers are ditching professional clinic and spa treatments in favour of three non-negotiables: convenience, flexibility and affordability.
The findings highlight a shift in skincare habits, with Aussies increasingly seeking better value, more flexible solutions that fit seamlessly into hectic schedules, and ways to stretch the time between costly in-clinic appointments.
With consumers investing in their skin more than ever before, at-home red light therapy has become one of the hottest skincare trends right now.
Nearly three-quarters of Australians (73%) report following some form of skincare routine, spending an average of almost seven minutes each day – closely aligning with the four to eight minute treatment modes of Shark Beauty’s CryoGlow LED mask.
The study also points to a strong emotional driver behind the category, with nearly half of Australians (47%) saying under-eye concerns such as puffiness, dark circles and fine lines negatively affect how they feel about their appearance.
The Shark CryoGlow Under-Eye Cooling + LED Mask, developed with dermatologists, is designed to address these concerns.
Shark CryoGlow Under-Eye Cooling + LED Mask is the ‘holy grail’ beauty tool that’s been taking the US and UK by storm – and now Aussie shoppers can reap the skincare benefits from the comfort of their homes
Developed with dermatologists, the Shark CryoGlow Face Mask has been clinically tested to support the appearance of smoother, more radiant-looking skin.
It is the only LED mask that incorporates under-eye cooling to help refresh and revitalise the under-eye area.
Designed to cater to your skin goals, you can choose whether you want to reduce the appearance of fine lines or target acne-causing bacteria. But there’s a hidden feature that fans around the world can’t stop talking about: the cooling treatment.
Dubbed the first LED mask of its kind, the CryoGlow‘s cooling function is designed to help refresh and revive the delicate under-eye area in as little as five minutes.
Inspired by cryotherapy, the award-winning LED mask includes an integrated cooling function that delivers a refreshing chill to the delicate under-eye area.
The Under-Eye Revive mode lets you choose from three adjustable cooling levels, so you can customise the experience depending on how tired or puffy your eyes feel.
The clip-on Chill Pads helps the area feel soothed, refreshed and more awake, making it perfect for early mornings, long days, or whenever your eyes need a quick pick-me-up.
Why Aussies are investing in at-home beauty treatments
As Australians become more conscious about their beauty spend, a new Shark Beauty-commissioned study reveals a clear shift towards at-home skincare solutions, driven by convenience (32%), flexibility (29%) and affordability (39%) as consumers move away from professional clinic and spa treatments.
The findings point to a broader change in skincare habits, with Aussies seeking better value, more flexible solutions that fit seamlessly into busy schedules, and ways to extend the time between costly in-clinic appointments.
Nearly three-quarters of Australians (73%) say they follow a skincare routine, spending an average of almost seven minutes each day – closely aligning with the four to eight minute treatment modes of Shark Beauty’s CryoGlow Under-Eye Cooling + LED Mask.
The study also highlights a strong emotional driver behind the category, with nearly half of Australians (47%) saying under-eye concerns such as puffiness, dark circles and fine lines negatively affect how they feel about their appearance, including 11% who say it significantly affects their confidence.
Women are particularly affected, with 56% saying under-eye concerns impact their confidence, while the effect is even stronger among younger audiences, with more than half of Gen Z (54%) and Millennials (58%) reporting the same.
Among Gen Z, acne and breakouts rank as the top skincare concern (41%), underscoring growing demand for multi-benefit skincare technology that can target multiple issues in a single device.
What shoppers love most about the ‘game changing’ feature is that they can revitalise their tired-looking eyes in just one brief session.
It’s a simple addition that makes the mask feel extra luxe – like a mini spa moment, right from the comfort of home or even in your hotel room on holiday.
It can be used alongside the LED treatment or on its own for a quick under-eye boost.
CryoGlow is the only LED mask currently available in Australia and New Zealand to feature integrated under-eye cooling, specifically designed for one of the most delicate areas of the face.
What sets it apart from other facial masks on the market is its four dermatologist-developed treatments: Better Ageing, Skin Clearing, Under-Eye, and Skin Sustain – all backed by clinical testing to provide visible improvements in skin radiance, whether you’re lounging on the couch at home or on the go.
‘The CryoGlow Under-Eye Cooling helps reduce the appearance of puffiness, and tighten skin underneath the eyes,’ a Shark spokeswoman told Daily Mail.
‘So by doing that, we thought we could deliver actual results to consumers, but also powerful technology that helped maintain their skin health.
‘It’s also relaxing and helps prep the face for skincare.’
Designed to cater to your skin goals, you can choose whether you want to reduce the appearance of fine lines or target acne-causing bacteria. But there’s a hidden feature that fans around the world can’t stop talking about: the cooling treatment, located in the under-eye area
Shark CryoGlow has got everyone talking after finally launching in Australia
Within more than 545 five-star reviews, and an average rating of 4.5 out of 5 on the Shark website – the under-eye cooling feature is receiving a lot of praise.
‘I absolutely love this mask. I would give it a 5 just for the cooling pads under the eyes. I know it’s pricey, but some things are worth investing in,’ one raved.
‘I’ll be honest, I was pretty skeptical but I decided to give it a shot, and I’m so glad I did. The cooling effect under the eyes is my absolute favourite part. It instantly reduces puffiness. What I love is how relaxing the whole experience is. It feels like a mini spa treatment,’ another revealed.
‘The under-eye cooling is brilliant in the morning before you’re putting your makeup on to reduce any puffiness… I like that you can move around with the mask on meaning you can self-care when tight on time,’ one shared.
‘The under-eye cooling is genius. It makes such a difference to my eyes when I use it in the morning, such a fab selling point. We all need a Shark CryoGlow in our lives. You won’t be disappointed,’ another added.
The clip-on Chill Pads helps the area feel soothed, refreshed and more awake, making it perfect for early mornings, long days, or whenever your eyes need a quick pick-me-up
Fans of the mask swear it’s a great investment in the long run, especially for those who enjoy getting once-a-month facials.
The device is said to help consumers skip professional LED treatments at the clinic and maintain results between appointments with consistent daily use – making it convenient and cost-effective for many.
Powered by iQLED Technology, the unique design of 160 tri-wick LEDs delivers a total of 480 blue, red and infrared light sources.
This allows the light to cover the skin evenly across the face, providing a smooth, consistent, and comfortable experience without gaps or hotspots.
‘The deep infrared light from the CryoGlow reaches 830 nanometres. The fact that you can get that deep infrared daily from your home is, for me, enough to say I can eliminate the LED at the clinic and spend my money on other treatments,’ the Shark spokeswoman told Daily Mail.
The LED light works alongside under-eye cooling to help refresh and revitalise the under-eye area, supporting a smoother, more radiant-looking complexion.
Fans of the mask swear it’s a great investment in the long run, especially for those who enjoy getting once-a-month facials
The Shark CryoGlow mask is clinically tested to support skin firming and acne reduction. Its infrared LED light penetrates the dermis, helping to stimulate collagen, reduce the appearance of fine lines and rejuvenate skin
The Shark CryoGlow mask is clinically tested to support skin firming and acne reduction. Its infrared LED light penetrates the dermis, helping to stimulate collagen, reduce the appearance of fine lines and rejuvenate skin.
In a 12-week clinical test, users reported noticing improvements in the appearance of fine lines over eight weeks*, a more even complexion over four weeks** and a refreshed under-eye area after one use.
With shoppers and beauty enthusiasts investing in their skin more than ever before, LED masks are quickly becoming the next cult skincare device across Australia and New Zealand.
The Shark CryoGlow Under-Eye Cooling + LED Mask is available now in two colourways: Blue Frost and Lilac Chill. For more details or to buy, click here.
Always read the label and follow the directions for use.
*Based on results from 12-week clinical study with 60 subjects and one time daily use in Better Ageing Treatment mode.
**Based on results from 12-week clinical study with 59 subjects and one time daily use in Skin Clearing Treatment mode.
Individual results may vary based on different skin types.
The author was gifted the mask by the brand to assist with the writing of this article.
