Zendaya is the new face of Prada Paradoxe

Zendaya is the ultimate dream girl, especially when it comes to beauty. She’s experimental, expressive, and an expert in the realm of channeling different makeup moods.

So it makes perfect sense that The Odyssey actress is the new global face of Prada Paradoxe and its latest iteration, Sweet Chemistry. It’s especially cute as Tom Holland, Zendaya’s husband, is the face of its male counterpart, Prada Paradigme.

Zendaya is in the middle of a stellar 2026; she’s currently wrapping up press for Spider-Man: A Brand New Day right off the back of a world tour for Christopher Nolan’s mega hit, The Odyssey. Alongside her team, stylist Law Roach and makeup artist Ernesto, every single public appearance gives the Internet collective chills.

Her appointment as a global ambassador for Prada Beauty is just another feather. Zendaya is known for the way she channels characters and moods via beauty, so the alignment is perfection. Paradoxe is a fragrance that speaks to the idea of embracing the many facets and versions of ourselves without the need or desire for definition.

Paradoxe Sweet Chemistry is true to the original but with a syrupy top note. There’s juicy blackcurrant, orange blossom, creamy milk and neroli.

It’s not the first time Zendaya has worked with a beauty brand. About a decade ago she was the face of Covergirl before partnering with Lancôme as the face of its Idôle fragrance and mascara. She joins Prada Beauty alongside Bella Hadid and her husband, Tom Holland (perfect, we know). Emma Watson was the original face of Paradoxe when it launched back in 2022.

According to a press release, Zendaya was a fan of the fragrance before she was approached, so now we know exactly how she smells (and we’re thrilled about it).

Sweet Chemistry isn’t available in Australia as of yet, but you can explore the Paradoxe collection in the meantime below.