"Professional League" Sign a partnership agreement with "Chilis" To enhance entertainment techniques
Abu Dhabi, April 18 / WAM / The UAE Professional League announced the conclusion of a partnership agreement with Chiliz, the leading provider of blockchain technology in the sports and entertainment industry.
The agreement aims to enhance the entertainment technologies provided to football fans through the latest means of technology, specifically web3 technology.
The first phase of this multi-year partnership will see both parties explore a wide range of applications, and Chili’s and the UAE Professional League will develop a fantasy football game based on Web3, leveraging blockchain technology to deliver a unique and integrated experience to fans around the world.
Fans will have the opportunity to own exclusive, authenticated balls for scoring goals in matches, and details on how this initiative will be implemented will be available soon, with plans to ensure fair and equitable access to fans around the world.
This cooperation with Chili’s is part of the strategic efforts made by the UAE Professional League to enhance fan interaction and expand its global presence.
This partnership reinforces Chili’s commitment to supporting football in the Middle East and North Africa region, and through the partnership with the UAE Professional League, Chili’s not only aims to bring advanced technology to the league, but also seeks to contribute to the growth of football’s popularity within the Emirates.
Walid Al Hosani, Executive Director of the UAE Professional League, said: “We are pleased to announce this partnership with Chili’s in an agreement that will be extended for several years to come, and comes primarily in order to provide new and advanced technical services to the fans, the beating heart of the football game and our competitions, which stems from From the association’s strategy, which always seeks leadership in the world of professionalism, and to provide everything that is new and unique in the ADNOC Professional League.”
He added: “This partnership comes in accordance with the association’s strategic plan to expand our global scope and set new standards for technological innovation in the world of sports.”
Alexander Dreyfus, CEO of Chiliz and Socios.com, said: “The collaboration with the UAE Professional League is key for our company, as we continue to lead the way in integrating web3 technologies into football. We are committed to enhancing the fan experience through these innovative platforms and look forward to contributing to the growth and success of football.” “In the wider region by leveraging not only our technology and expertise but also our fantastic network in the global sports industry.”
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