"Abu Dhabi Commercial Bank" Achieves an increase in the value of his brand by more than 8%, reaching 10.5 billion dirhams
Abu Dhabi, April 21, 2023 – Abu Dhabi Commercial Bank recorded a significant increase in the value of its brand during 2023 by 8.7%, reaching 10.5 billion dirhams, according to the report issued by the independent consulting agency “Brand Finance”, the world leader in the field of brand evaluation.
With this classification, the bank recorded a qualitative leap in its ranking, ranking 109th, advancing by 4 places in the world.
Alaa Erekat, CEO of Abu Dhabi Commercial Bank Group, was selected among the list of the 10 best bank CEOs in the world, with regard to the index for brands in the field of enhancing and developing business value in a sustainable manner, by achieving an effective balance between the requirements of all parties concerned with the bank’s business. , including employees, investors and society as a whole.
It should be noted that Abu Dhabi Commercial Bank is the only banking institution in the region that is represented in this list of CEOs of banks worldwide.
Abu Dhabi Commercial Bank maintained its (AA+) brand strength rating, rising to 78%, compared to 76% in 2023.
The bank achieved first place in the UAE in the field of indicators related to the spread of the brand, in addition to customers’ adoption of it as one of the preferred institutions for banking services.
Strategic partnerships and initiatives related to digital transformation, in addition to providing an exceptional customer experience, contributed to driving the bank’s growth and enhancing the value of its brand over the past year.
Savio De Souza, Senior Director at Brand Finance, said: “Abu Dhabi Commercial Bank continues to consolidate its reputation as a leading banking institution in the United Arab Emirates, and this is evident in the level of remarkable development it recorded on the main metrics of our classification this year. This strong growth of the bank indicates the Its solid financial position, its performance and global standing have improved thanks to its distinguished record of innovation, its initiatives in digital transformation, as well as its leadership in the field of climate action.”
He added that these initiatives contribute to strengthening the bank’s position and place it in a strategic position that enables it to achieve its ambitious goals.
Brand Finance data showed that one of the other main reasons that contributed to developing the strength of Abu Dhabi Commercial Bank’s brand and its position in general is its firm commitment to environmental, social and corporate governance standards. The bank recorded the highest scores among UAE banks in governance, which includes “commitment “Environmental standards”, “commitment to social responsibility”, “effective management” and “governance”.
In November 2023, the bank’s leadership emerged at the regional level by joining the “Banking Alliance to Reduce Net Carbon Emissions to Zero” and announcing a tripling of its commitment to sustainable financing, bringing the value of its support for sustainability projects to 125 billion dirhams by 2030. This came after… It has integrated sustainability into its five-year strategy under the full supervision of its Board of Directors.
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