The European Union imposes tougher controls on Chinese ready-to-wear giant Shein
“Protect consumers from illegal content.” This is the objective towards which Brussels wished to aim, by adding the champion of cheap ready-to-wear Shein to the list of very large online platforms subject to reinforced controls, Friday April 26. These new constraints imposed on large platforms are part of the new digital services legislation (DSA).
Founded in China in 2012, the ultra fast fashion giant will be subject to these strict, more restrictive measures from the end of August. The European Commission explains in a press release that she wants to put “particular emphasis on preventing the sale and distribution of products that could be harmful to minors”. The application, emblem of the social and environmental excesses of low-cost fashion, will thus be constrained by the same rules as 21 other companies, such as X, TikTok, Google or Facebook…
These platforms must in particular analyze the risks linked to their services in terms of dissemination of illegal content or products and put in place the means to mitigate them. Analytical work which must be the subject of an annual report submitted to the European Commission, digital policeman in the European Union. Companies on the list also have an obligation to provide the regulator with access to their algorithms so that compliance with the regulation can be monitored.
They are required to undergo an independent external audit once a year, at their own expense. Violators of the rules can be fined up to 6% of their annual global turnover, or even banned from operating in Europe in the event of serious and repeated violations.
Reacting to its designation as a very large platform on Friday, Shein affirmed its desire to comply with European rules. “We are committed to working constructively with the European Commission”assured the company in a post published Friday on.
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- Source of information and images “francetvinfo“
