Arabian Travel Market 2024 highlights sustainability and technology
Dubai, May 6 / WAM / The Arabian Travel Market 2024 was unveiled today; Shedding light on the transformation of the hospitality sector, on the stage of the future, during the launch of the exhibition at the Dubai World Trade Centre, in the presence of a group of the most prominent travel and tourism experts from all parts of the industry around the world.
During the opening session, which was titled “Trends Shaping the Future of Hospitality in the Middle East,” the experts discussed several issues, most notably sustainable travel, conscious travel, and low-impact travel, in addition to sustainable practices and the use of artificial intelligence and data to enhance the travel experience, as major implementable strategies to secure the future. Travel and hospitality companies in the Middle East.
During the Hospitality Trends session, Haitham Matar, President of IHG Hotels & Resorts Group for the Middle East, India and Africa, stressed the importance of how destinations and hotels identify their source markets, noting that the Covid-19 pandemic has changed the way generations choose to travel, with the need to ensure that both sectors work. Public and private together.
Mattar explained how generational shifts and emerging travel behaviors are leading to the emergence of global travel trends, as consumers are willing to spend up to 31% more on hospitality companies that implement sustainable practices in line with the hospitality industry’s responsibility for 10% of global emissions, pointing to the role of Innovation in the hospitality sector in order to stimulate the pace of digital transformation.
Sandeep Walia, Chief Operating Officer, Middle East, Marriott International Hotels, highlighted slow travel, sustainability, growing adoption of artificial intelligence technologies and off-the-beaten-path destinations.
For his part, Philip Barnes, CEO of Rotana, the leading global hotel management company, considered that the Arabian Travel Market in Dubai is an opportunity to showcase a set of ambitious strategies for the group and move towards new global markets, to expand the scope of work at the local and global levels, revealing during the exhibition the addition of 30 new facilities. By 2026 in the Arabian Gulf region, the United Kingdom and Georgia, in addition to two hotels on Saadiyat Island in Abu Dhabi and Ras Al Khaimah.
The 31st edition of the Arabian Travel Market, which is held under the slogan “Empowering Innovation: Transforming the Travel Sector through Entrepreneurship,” highlighted Dubai’s tourism goals and plans for the coming years.
The Market Insights Summit, which launched today on the sidelines of the Arabian Travel Market, explored the potential of China, India and Latin America as they emerge as major players in global tourism.
The activities of the Arabian Travel Market 2024 began today at the Dubai World Trade Center and extends until May 9, and is held in partnership with Dubai Tourism as the destination partner, Emirates Airlines as the official airline partner, IHG Hotels and Resorts as the official hotel partner, and Al Rais Travel Company as the official partner of the company. Tourism destination management.
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