Moncler – Have a Puffy Summer campaign
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When it comes to summer fashion, what clothing immediately springs to mind? A floaty kaftan? Some cork wedges? A pair of barely-there budgie smugglers? It’s probably not a puffer jacket, but Moncler is here to change that with its latest collection: a line of little puffs.
After dominating colder climes for decades, the Italian outerwear company is coming for the summer months with the ‘Have a Puffy Summer’ campaign, featuring deflated versions of its iconic puffers as part of the Summer 2026 collection. “Moncler Collection floats into its Puffy Summer season, with the brand’s signature puffiness reimagined for lighter, brighter days outdoors,” said the brand. “Born from the desire to bring Moncler’s DNA into the bright days of summer, the signature puffiness is reinterpreted through a refined yet spirited system of lightweight layers.”
Fronting the campaign is none other than Irish heartthrob Jamie Dornan, who blows some bubblegum and munches on an ice lolly beneath layers of the new collection. “There’s something really interesting about taking what Moncler’s known for and shifting it into summer. You still get that sense of warmth and puffiness, just in a lighter, more relaxed way,” said the actor on the brand’s new direction. Elsewhere, Dornan shares the spotlight with some crab, flamingo and octopus inflatable sculptures, created by set designer Andy Hillman.
But if all that wasn’t enough, the label has also taken Puffy Summer global. Giant inflatable octopus tentacles are scaling the side of 10 Corso Como in Milan during Salone de Mobile until April 28, Seoul will get its own inflatable octopus in May, while more activations can be seen in Paris, Hong Kong, Miami and London.
In other fashion news this week, Coachella round one kicked off last weekend, featuring Addison Rae in Agent Provocateur, Sombr in Valentino and Sabrina Carpenter in Dior; we photographed all the saintly Rosalía fans at the singer’s Lux Tour homecoming in Barcelona; Dutch designer Yorick Westerkamp dropped his debut collection inspired by sailors, pirates and farmers; while we rounded up all the best global fashion exhibitions to see this spring, from Helmut Lang in Vienna to the art of the catwalk in Dundee. For everything else you might’ve missed, scroll through the list below.
The official trailer for the long-awaited Kate Moss and Lucian Freud biopic dropped this week, and fashion fans got their first taste of Ellie Bamber as the iconic British model. With the real-life Moss on board as an executive producer, the film charts the unlikely friendship that blossomed between the artist, played by Derek Jacobi, and the model when she sat for “Naked Portrait, 2002”. Moss & Freud is in UK cinemas on May 29. Watch the official trailer above.
Loewe just dropped the campaign for its annual Paula’s Ibiza collection, and it’s a sun-dappled success. Shot by photographer Jack Pierson, the summer capsule is inspired by the iconic Ibizan boutique. “Pierson’s photographs have a diaristic quality; with their deliberate avoidance of polished perfection, and with their saturated hues, they feel like fleeting memories of moments casually enjoyed,” the house said in a statement. Head here to shop the collection.
Speaking of the summer, Burberry is also getting into the spirit of the upcoming season with its new High Summer campaign. Shot by Ryan McGinley, the images depict life at the lido, and star actors Tom Blyth and Simone Ashley, as well as models Sacha Quenby and Alva Claire. “The moment the sun comes out, we make the most of the weather,” said Daniel Lee on the Brits’ approach to the weather. “We wanted to bring to life a warm summer’s day spent in and around the water with friends.”
Ami Paris has tapped Paris Saint-Germain midfielder João Neves to front its new spring collection. The new film, called ‘Le Casting’, shows the golden boy of Portuguese football taking up multiple different hobbies, like painting, yoga, playing the tuba and building an impressive house of cards. According to the label, Neves was chosen “for the same reason his teammates trust him on the pitch: he is, above all, a friend – someone who always puts the team first.” Head here to see the new collection.
The next chapter in Gucci’s ‘The Art of Silk’ project is here, and it reimagines 10 archival scarves selected by Demna from the Gucci vault in Florence. Presented via a bold new campaign, the mini collection includes floral, nautical and animal prints, plus two exclusive designs created for the grand opening of LACMA’s new David Geffen Galleries. Click here for more info on the collection.
Kiko Kostadinov is continuing its almost decade-long collaboration with Asics with the release of another tabi runner model. Originally revealed on the runway in Paris, the Kiko Kostadinov x Asics Lyasa FF now has its own trippy campaign called LIP SINK MUZAK, directed by frequent Kiko collaborator Ryan Trecartin. “Glossy and melodic yet dissonant, it draws on teen musicals and commercial pop while subverting both,” says the brand. Head here to shop the new style.
Pedro Pascal was announced as a Chanel ambassador this week, news that was quickly followed up by his first-ever campaign. Wearing the SS26 eyewear collection, Pascal was joined by returning ambassador Nicole Kidman, K-pop icon G-Dragon, actor Lily-Rose Depp as well as Ayo Edebiri. For Edebiri, this moment also marks her first official Chanel campaign. Head here for all the latest from the brand.
This week, Vivienne Westwood teamed up with iconic shoemaker George Cox for a limited edition collection of footwear. The capsule consists of three Creeper styles, with the Point Toe Monk referencing Westwood’s archival ‘Alex’ belt. It was back in 1948 that Cox designed the OG Brothel Creeper, while Westwood and Malcolm McLaren’s King’s Road boutique also carried the brand back in the 70s. To shop the new collection, head here.
