Chopova Lowena turns ‘Shop’ova Lowena with debut store opening

It’s been almost 10 years since Emma Chopova and Laura Lowena launched their cult London label, Chopova Lowena. After a decade of building its reputation as one of the capital’s coolest brands, yesterday evening (August 27), it celebrated another major milestone, opening its first-ever owned and operated retail space. 

You’ll find the Chopova Lowena Clubhouse in Bethnal Green, east London, with the brand’s latest mascot, Petal, on hand to welcome visitors. The furniture is designed in collaboration with David Pringle, accompanied by light fixtures from Saelia Aparicio and vases by Alake Shilling. Naturally, the store continues to explore Emma Chopova’s Bulgarian roots, including vintage tapestries and folktale characters within the design. 

What’s more, not only do we have a new place to shop Chopova, but a whole new collection to splash out on too. To celebrate the store opening, the brand has launched a special Clubhouse capsule collection, introducing Petal to the world through T-shirts, camouflage bandanas, stickers and caps. See here. 

Elsewhere in fashion this week, it’s been a big five days for us here at Dazed. We launched our Autumn 2026 issue, featuring North West, Ethel Cain, an exclusive look at GTAVI, and interviews with Rei Kawakubo and Matières Fécales. Catch up with all our cover stories here, or read on for the rest of the fashion news you missed this week. 

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