Kmart Australia is set to open a massive ‘K home’ store offering shoppers a dedicated homewares destination featuring furniture, storage solutions, home décor and everyday essentials all in one place.
The retailer is trialling the new format, featuring 3,100sqm of customer shopping space, at Box Hill South in Victoria, with doors set to open on Thursday, June 18.
What sets the concept store apart is the new branding, with Kmart’s iconic red and blue logo replaced by a vibrant orange colour scheme with white lettering.
The K home store will look completely different from a traditional Kmart layout, featuring an immersive home environment with room-set displays and curated furniture collections.
A sneak peek inside the single-store trial shows a resemblance to IKEA, with bulky furniture neatly displayed across the floor and samples giving shoppers a better idea of how the pieces look once assembled.
The dedicated homewares store will showcase Kmart’s ‘online exclusives’ in-store for the first time, giving shoppers the chance to see the products before they buy.
With rising cost-of-living pressures, K home is designed to make it easier than ever for shoppers to give their space a makeover without breaking the bank.
‘At a time when value matters more than ever, this trial is about helping Australian families create a home they love at a price they can afford,’ Kmart Group chief commercial officer Callum Smith said.
Kmart Australia is set to open a massive ‘K home’ store offering shoppers a dedicated homewares destination featuring bulky furniture, storage solutions, home décor and everyday essentials all in one place
A sneak peek inside the single-store trial shows a resemblance to IKEA, with bulky furniture neatly displayed across the floor and samples giving shoppers a better idea of how the pieces look once assembled
The Box Hill South trial will act as a testing ground for the new concept, helping Kmart gauge customer response and gain valuable insight into how shoppers respond to a store dedicated entirely to furniture, storage and home décor.
‘K home at Box Hill South gives us the opportunity to bring more of our home range into store and better understand how customers want to shop it,’ Mr Smith said.
‘The space has been designed differently from a traditional Kmart store, with a more immersive home environment, curated displays and room-based inspiration to help customers explore the range in a more intuitive way.
‘Customers have embraced Kmart’s home range for many years, and we’ve continued to grow our furniture offer as customer demand has grown.’
The retailer is trialling the new format, featuring 3,100sqm of customer shopping space, at Box Hill South in Victoria, with doors set to open on Thursday, June 18
The new concept is part of Kmart’s push to make home styling more accessible, with affordable furniture, storage and décor all under one roof
With rising cost-of-living pressures, K home is designed to make it easier than ever for shoppers to give their space a makeover without breaking the bank
Unlike a standard Kmart layout, K home brings together a curated home and living range in one dedicated space, making it easier for customers to browse, find inspiration and shop for everything they need in one place.
From room-set displays to a clearer presentation of furniture, storage and home styling, the format is designed to make Kmart’s home range easier to shop, more inspiring to explore and better suited to how customers plan and furnish their homes.
The new concept is part of Kmart’s push to make home styling more accessible, with affordable furniture, storage and décor all under one roof.
