Lip oils have long been a staple in beauty routines, effortlessly bridging the gap between skincare and makeup. Every few years, they resurface at the forefront of beauty trends—and lately, their comeback has been stronger than ever. In 2022, Dior’s Lip Glow Oil skyrocketed to cult status, driven by viral TikTok hype. By 2024, Gisou’s honey-infused lip oil became the must-have product, helped along by the brand’s ultra-aesthetic “beauty fridge” trend that echoed a curated skincare closet. Now, in 2025, a new wave of viral lip oils is taking over. Fluff’s colour-changing blue lip oil, which shifts to pink using pH-reactive technology, has captured attention across Instagram, championed by influencers and makeup artists alike.
If you’re struggling to cut through the noise, we’ve got you covered. Below, we’re breaking down the best and most viral lip oils of 2025, to help you perfect your next purchase.
Dior Addict Lip Glow Oil
Shade range: 14 shades including clear, pinks, reds and purples.
Best for: hydration and protection
Where to purchase: $64 at Sephora
Dior Addict Lip Glow Oil almost needs no introduction. Its shade range, and sleek, high-gloss finish lead to the product going viral back in 2022 and, since then, it’s virtually been sold out ever since. Whether you’re using it as a lip-softening primer or as a topcoat for extra shine, chances are, you’ll fall in love with with the generous applicator sponge and ultra-conditioning formula.
It’s All Fluff Lip Oil
Shade range: nine shades, including a PH colouring changing shade
Best for: Aloe Vera for moisturising and anti-inflammation.
Where to purchase: $53 at It’s All Fluff
Instantly recognisable from its ultra-chic stainless steel packaging, this product is so much more than just an oil: it’s ideal for perfecting a glossy sheen on your cheekbones and eyebrows, and a healthy flush on your cheeks depending on which shade you choose. Proudly vegan and palm oil free, Fluff’s lip oil utilises the power of Aloe Vera to condition soften and reduce inflammation. It’s also refillable, in line with Fluff’s aim to encourage more environmentally conscious beauty consumption.
Gisou’s Honey Infused Lip Oil
Shade range: seven shades
Best for: Hyaluronic Acid and Mirsalehi Honey for plumping and hydration
Where to purchase: $46 at Mecca
Gisou’s honey infused lip oil boomed in 2024, and is showing no signs of slowing down in 2025. Available in seven shades of pinks and reds, some including a shimmer, for an even glossier finish. For best results, Gisou recommends exfoliating before applying, and if you want to define your lips with a lip liner, apply before the lip oil.
Vieve’s Lip Dew: Glossy Lip Oil
Shade range: seven shades
Best for: Raspberry seed oil, Camellia oil, and Vitamin E for hydration and protection.
Where to purchase: $46 at Vieve Beauty
While perhaps lesser known than other products on our list, this lip oil is still worth having on your radar. Long lasting and glossy without being sticky, it’s perfectly placed to accentuate your pout, and leave your lips feeling softer and smoother. Available in seven colours, including a clear gloss, golden shimmer and blush equivalent shades, this product is best worn with a lip liner for an even bigger pout.
Lanolips Hyaluronic Lip Oil
Shade range: two shades
Best for: Lanolin and hyaluronic acid offer maximum hydration.
Where to purchase: $18.95at Adore Beauty
Lanolips launched this product earlier this year on a mission to set a new standard of lip oils, championing clean ingredients, plus their signature Lanolin for maximum hydration. With a large applicator brush, this product is proudly “silky not sticky”, making it a favourite of lip oil lovers across the globe.
Summer Fridays Dream Lip Oil
Shade range: eight shades
Best for: Long-lasting moisture
Where to purchase: $43 at Mecca
Akin to the popularity of Summer Fridays’ Lip Butter Balm, their tinted lip oil is also a best seller. Made with nine different oils, this product promises maximum shine and hydration with a lightweight texture. Whether you opt to wear it on its own or over lip stick, get ready for this to become your new makeup bag essential.
Kosas Wet Lip Oil Gloss
Shade range: 11 shades
Best for: hyaluronic acid and peptides for hydration and plumpness
Where to purchase: $57 at Amazon
With non-drying consequences or sticky application, this lip oil’s ingredients allow for continued hydration and plumpness. Their small doe-foot applicator allows for easy application across each lip shape, offering a shine that looks like a gloss. Kosas recommends paring it with a lip liner for a plumper pout.
Rare Beauty Soft Pinch Tinted Lip Oil
Shade range: eight shades
Best for: long-lasting colour
Where to purchase: $40 at Sephora
Rare Beauty’s transformative lip oil goes from a non-sticky high gloss to a matte stain, while continuing to moisturise your lips throughout the day. These lip oils are popular in their strong pigments and transformative effect for long-lasting wear, without needing to be re-applied.
Merit Shade Slick Tinted Lip Oil
Shade range: 12 shades
Best for: Chamomile, calendula extract and magnolia bark extract for maximum smoothness
Where to purchase: $38 from Merit Beauty
Powered by ingredient formulas for smoothness and protection, it was impossible to leave Merit’s lip oil off our list. Sheer yet buildable, this lip oil maintains moisture over time, and has a glossy, non-sticky finish.
What to look for when buying a lip oil
With so many options available in today’s crowded beauty market, choosing the right lip oil can feel overwhelming. While variety offers freedom, it also makes decision-making more challenging. To find the best product for your needs, start by examining the ingredient list—this will help you understand the benefits each formula offers. You may also want to consider the range of shades available to complement your natural lip colour and suit your everyday style.
How to classify a lip oil
The range of lip care products can be confusing to differentiate. Defining a lip oil might be better described by what it’s not. It is not as long lasting as a lip mask, and not always as shiny or sticky as a lip gloss. However, lip oils are typically boosted with skincare benefits, a sheen, and sometimes a tint.
