All aboard: Surfers and skaters set sail on the HMS Louis Vuitton Pre-Fall

As ever, the designer looked to his community when it came to the casting, with friends and family of the house treading the catwalk alongside members of the Hawaiian surf community and models from the local scene – a theme which continues as Williams presents his 2024 Pre-Fall campaign this week. 

Stepping out in a series shot by Leslie Zhang are a mix of models including skater Carlisle Aikens,  musician Joey Lanham, and surfer Martial Crum. In pieces from the collection including preppy Varsity jackets, silky printed souvenir shirts, and clean white and navy tailored suits with nipped waists and flared trousers, the group is captured lounging aboard a boat at sunset and looking pensively out to sea, all soundtracked by “Airplane Tickets” – the Pharrell, Swae Lee, and Raw Alejandro track that got its surprise debut at the Hong Kong show.

Check the campaign out in the gallery above and watch a video clip below.